This Meta sales ads project focused on driving purchases for a digital wall art store by promoting a limited-time 10% discount offer. The campaign was designed to attract art-loving and home décor audiences using visually engaging creatives that highlighted the artwork style and instant digital download benefit. Conversion-optimised ads were set up with the Meta Pixel to track purchases and improve performance through data-driven optimisation. Clear messaging emphasised affordability, convenience, and the limited discount to create urgency.