About Me
Hi! I’m Nicolette,
I’m a digital marketer, E-commerce manager, community manager and more…
EDUCATION
Master of Administrative Sciences,
Core Competencies: Policy analysis, organisational behaviour, and strategic communication. This degree provided a foundation in managing complex projects and understanding stakeholder needs, essential for high-level marketing strategy.
Google Digital Marketing & E-commerce Professional Certificate
Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing
From Likes to Leads: Interact with Customers Online
Think Outside the Inbox: Email Marketing
CAREER
My marketing journey began with my eagerness to experiment with digital tools while working as a community manager at YAYA in 2019. As a community manager, I leverage audience conversations and pain points, social listening techniques across platforms to monitor brand sentiment. Transforming qualitative data into actionable insights that inform content strategy and improve engagement.
As a Fundraiser, I specialised in Lead Generation and Conversion, utilising persuasive communication and psychological triggers to transform cold prospects into long-term supporters. I conducted real-time Target Audience Analysis across diverse demographics to tailor messaging, effectively identifying high-intent individuals and reducing acquisition costs. By monitoring daily performance metrics to pivot outreach strategies,
I ensured a consistent brand voice while maintaining a data-driven approach to hitting growth targets.”
A results-oriented Digital Marketing and E-commerce Specialist, I specialise in integrating performance-driven Google Ads and Meta Ads strategies to attract and convert high-intent audiences. My expertise spans end-to-end campaign management, including the design of responsive, conversion-focused landing pages and the implementation of automated email marketing workflows to enhance customer lifetime value.
I look forward to contributing to a brand’s success by applying my analytical skills and hands-on campaign experience to optimise ROI, streamline digital operations, and deliver measurable revenue growth