This email marketing project focused on building and automating a complete customer communication funnel to increase subscriptions, recover lost sales, and boost repeat purchases. A pop-up form was implemented to capture new subscribers and grow the email list, followed by a welcome flow to engage users from their first interaction. Automated cart abandonment emails were set up to remind customers of incomplete purchases and encourage conversions. Transactional emails, including order confirmation notifications, ensured clear and timely communication after checkout. Promotional campaigns were also created to announce new product launches and drive customer re-engagement. Overall, the project improved user experience, strengthened brand trust, and increased revenue through targeted, behaviour-based email automation.